In the world of football, standing out is a serious challenge for professional soccer players. Attracting scouts, securing sponsors, and building a loyal fanbase demands more than talent alone – among other things it requires an authentic, visible and distinctive identity. 

This is where brand strategy comes into play. Stevie created Postur to act like your personal brand coach, offering critical insights and strategic benefits that help you build a unique profile, both on and off the pitch.

Postur is here to help define your brand and amplify it to the right audience. With a clear brand strategy, you’re not just playing the game, you’re recognizing responsibility while mastering the art of influence, reputation, and enduring success.

Building Your Game Plan

Our Postur Training Camp™ is carefully structured over a 3 month program where we guide you through each phase of the process building up what your brand truly needs to reach it’s potential prior to, during, and after your career:

• Phase 1 – Scouting Your Brand: Here, we delve deep into the soul of your brand, its unique characteristics and the goals driving it forward. If you’ve ever built a puzzle this is the part where you dump all the pieces out on to the table and flip them all over.
• Phase 2 – Building Your Fanbase: This stage involves defining the audience you are communicating with and conducting research to identify gaps you can fill, while setting you apart from the competition. This part of the puzzle is when you organize all those upright pieces in to groups of similar colors and edge pieces.
• Phase 3 – Drafting Your Playbook: Prepped with clarity and insight, we identify a new course for your brand, creating actionable steps to fill the identified gaps and launch your brand with renewed messaging and confidence. We’re now putting all those puzzle pieces together and watching as the final picture becomes clearer and clearer.

What You Can Expect

Our Training Camp offers several personal and business related benefits no matter where you’re at in your career:

• Clarity & Direction: You may find that you were unconsciously using the power of your personal brand before, and now with a clear understanding you will truly be able to harness that power and use it intentionally.
• Stand Out from the Crowd: One of the hardest challenges is to stand out among all the players on your team, let alone the world. Through our training camp your unique brand will grab attention with confidence.
• Attract Opportunities: A strong brand can draw scouts, sponsors, and a loyal fan base to you which makes you even more valuable. With this added off-the-pitch improvement you will see your on-the-pitch performance improve.
• Meaningful Impact: We will discover your purpose beyond the pitch and strategize how to weave those values and beliefs in to your brand in a way that you can use your career for the betterment of others.
• Be in Control: You’re a public figure; get ahead of the game by controlling the narrative around your brand and add intention behind your presence off-the-pitch.
• Long-term Results: Our strategic approach ensures that your brand continues to thrive even after the final whistle blows on your career.

The reality of man is his thought, not his material body. The thought force and the animal force are partners. Although man is part of the animal creation, he possesses a power of thought superior to all other created beings.

— ‘Abdu’l-Bahá, Bahá’í Writings

My name’s Stevie, the founder of Postur, your mentor and brand strategist. After a lifetime of footy including a semi-pro/professional soccer career of 8 years, combined with 8 years of photography, videography, web and identity design, and marketing for small businesses I often found myself wanting to make more of an impact. The transition out of my footy career was tough, to say the least, and in my digital media career I truly wanted to help my clients solve their business problems, but beautiful photos and designs were just not cutting it. Then I discovered brand strategy and design thinking! The final puzzle piece was coming full circle and bringing me back to the beautiful game. ⚽️

Addressing Your Concerns

We know you may have some reservations:

• “I’m just starting out in my career. Isn’t it too early for a brand strategy?” The sooner you start building a strong brand strategy, the better. Just as mastering the fundamentals in football gives you a solid foundation, an early focus on branding can set you on the path to long-term success. Especially for the younger individuals, our Young Footballers Empowerment Program focusses more on self-development, while laying that foundation for career success as a footballer and beyond.
• “My career is already doing well. Why do I need to invest in brand strategy?” Even when you’re in the lead, there’s no room for complacency in football. Everyone is working on more ways to gain that competitive advantage and stand out amongst the crowd. Similarly, consistent branding efforts help you maintain your lead, adapt to changes, and continuously engage your audience in meaningful ways, among other things.
• “Isn’t brand strategy just about logos and colors?” A well-crafted logo and color scheme are like the jersey of your team – important, but they’re just part of the story. Brand strategy dives deeper, exploring your core values, goals, and the unique proposition you bring to your fans, sponsors, clubs, and also discovering what values might carry with you after the final whistle blows on your career.
• “Does brand strategy really make a difference?” Just as tactics and strategy play a huge role in the outcome of a match, a well-executed brand strategy can make a significant difference in how you are perceived and received, and how much of your potential you are tapping into during your career. Brand strategy is a tool that, when utilized correctly, can open doors to new opportunities and long-term growth.
• “Will this take up too much of my time?” Our workshop is designed with your busy schedule in mind. We strive to make every session as efficient and productive as a well-planned training session, with shorter sessions stretched over a longer period of time to build momentum and offer you time to gain experience by utilizing the learnings along the way.
• “Can I afford it?” Can you afford not to? Without investing in your personal brand, you risk being overlooked in a competitive world where visibility and distinctiveness are key. Learn from the experience of Stevie, and many others, and take advantage of your career while you still have it. Your brand is one of the most important things to invest in prior to and during your footy career.

Let’s Kickoff Your Brand Journey ⚽️